Each one Teach one


Nobody is inferior and nobody is superior, one is just oneself. Educator identifies inherent capacity of students. He nurtures the inherent talent to become more efficient and more skilled; to do something more innovative, more expressive, more novel for the welfare of the universe.  Educator nurtures everyone in the class. He tries to include something more to enhance the learning aptitude and attitude of the students.


Indian Educationist 

Rajeev Ranjan




English Speaking Skill-Basic English conversation learning for beginners

Rajeev Ranjan

Indian Educationist






















Critical Thinking Skill

We live in a cosmic world. Human beings speed of works mostly depends on the speed of internet connectivity. We become cosmic, equipped with Smartphone, and high speed internet connectivity. We start our day by swiping smart phone to look into various apps i.e. Whatsapp, Face book, Twitter and Instagram.  We live in a void, searching something unidentifiable thing, abstract thinking, wish to reach somewhere but “where” is not fixed. Integrity of thinking process is missing somewhere because to reach somewhere becomes limitless.

Critical thinking is a process of self awareness.  Meaningful thinking is an act to fill the void and lead meaningful life in all sphere of live.


Rajeev Ranjan

Indian Educationist













Winner and loser-amazing answers by school children-a real life experience

Winner and loser- reason-qualities -characteristics-amazing answers by school children

Nobody is inferior and nobody is superior. Every child perceives life circumstances in a unique way.  Child’s uniqueness reflects in his thought process. We learn something new and unique things everyday in our life. An individual gets learning opportunities every moment.

We sense our learning in each passed minutes, hours and days. Child lives in his own world. S/he considers world’s problem in his own way. S/he interprets an incident and a situation at different life perspectives. A Child observation, feelings and life perspectives surprises us every moment and every interaction with him.

We were talking with class 3rd kids (8-9 years old) boys and girls in an informal interaction. Teacher asked a question” Kaun Harta Hai/Who losses/who is looser”.  It was surprising moment for the teacher. Children were enthusiastically touching different aspects of “loosing” in our life. They shared different characteristics of a looser. It means, they know the qualities of a winner.

Basically, they identified various aspects of losing in life. They correlated losing with (a) sports (b) battle (c) learning styles (d) examination (e) proper practice (f) positive attitude. Teacher used “Brainstorming” technique to feel the pulse of students. They know techniques of winning in all walks of life. A sensible educator sensitizes child’s senses and motivates them to achieve desired goal in life.

Characteristics of a looser in different walks of life:-

Sports: – Who does not play good?

Battle: – Who does not go to battlefield? (Taking Initiative) (b) Who does not win in battle? (c) Who returns home without fighting? (Struggling attitude)

Examination: – Who does not prepare for an exam? (Preparation) (b) Who does not pass in the test? (c) Who scored less marks in an exam?

Learning styles: – Who does not learn? (b) Whose handwriting is not good? (c) Whose writing speed is very slow?

Proper practice: – Who is very lazy? (b) Who does not work hard? 

Child knows very well that if s/he will work very hard and do proper practice then only we will be a winner otherwise person will be looser in his life.

Educator asked second question to the students, “Who would win/wins/is winner?”

 Educator encourages every learner to come out with proper answer. What do they think? Who wins in life? Who is winner in life? Once again children touched most essential feature of a winner or winning attitude. Children were confident on most essential feature, “working hard” and “working hard on time”.

They came up with interesting answers which reflected their awareness. Ms. Pritu said, “Who will save water; will be a winner” and Ms.Yaksha shared that “who will respect elder; will be a winner” and Ms. Pratiksha wrote that “who will follow good manner; will be a winner”.

Although, these human essential values may not directly help to become a winner but subconsciously and consciously it helps to develop a positive attitude. In fact, positive attitude is essential characteristic for winning a situation/battle and learning life skills.

Educator instills essential human values in each and every child of a class. The fact, every child is unique. God creates inbuilt good human being for the universe. Our parent, society, teacher, and school nurtures inherent talent of an individual. He shows us right path to walk and to achieve goal of our life, “a skilled personality with human values”. They already exhibit different skills and essential human values. Our core task is to make them realize the importance of right values of life at right time to become an integrated personality. Our core task is to give them right direction at right time. Our core task is to make the sensible and wise world citizen who can think for cosmic peace and prosperity.


Rajeev Ranjan

Indian Educationist 

Sex Education for Children: Need To Implement Effective Sexuality Education Programme
Parent Teacher Meeting Importance and Benefit
Parent Teacher Meeting-Tips for Teacher-Keys Point and Core Issues
Planning a Lesson-English Language Teaching-Developing Reading Skill With Special Objective to Focus on Grammar and Writing
English Language Learning: Importance and Benefits of Practice and Exposure
English Language:-Role of English Language in
Yoga and Meditation: Benefits and Best Characteristic Features-Why We Should Integrate Yoga in Our Life?
Decision Making Skill: Tips and Techniques-Real Story-4 Young Girls of Class 5th Made a Difference
Yoga and Meditation: Benefits of Yoga and Meditation for Teacher-Healthy Teacher Develops Healthy Mind
Assessment  and Evaluation-Aims Objectives-Tips-Example
Yoga and Meditation: A Brief Introduction
Planning a Lesson-English Language Teaching-Developing Writing Skill-Example
Exam Preparation Tips:   15 best ideas and techniques for getting high grades/score in an examination
Weak Student : Teacher can  make a big difference-real story of a naughty boy
Student Misbehaviour: Teacher Can Make a Difference
Creative Thinking: 10 Best Characteristic Features of a Creative Person
Sex Education: Challenge for 21st Century Globalized World-Its Importance and Benefits
Lesson Plan: Importance and Benefits of an Effective Lesson Planning
Lesson Plan: Effective Lesson Planning=Effective Teaching
Lesson Plan Format Sample
Examination Tips: Importance and Benefits of Learning Question Paper Pattern and Question Language
Peer Teaching –Importance and Benefits – Effective Technique for Promoting Joyful Learning
Examination Hall: Excellent and Essential Tips for Performing Well in an Examination
Notebook Correction: Important Tips and Techniques for Ensuring Quality Learning
Fear of Examination: What are the basic reasons for fear of examination?
Ownership of Learning: Strategies for Getting Students to Take Responsibility for Their Learning
Parent Role in Developing Decision Making Skill in a Child
Benefits of Using Technology in the Classroom
Respect-Values of Life-Students Character Building
Multiple Intelligence
Tips for Developing Decision Making Skill
Rote Learning Importance and Benefits
Decision Making
National curriculum specification-Ministerio-de-Education
Characteristic of Weak Students in the Classroom
 Life Skill Teaching Techniques for Teacher
Teaching Human Values –Importance of Developing Essential Values of Life

Admission Campaign-Drive in School: Using Parent as a Brand Ambassador for School Promotion and Admission

Admission Campaign-Drive in School: Using Parent as a Brand Ambassador for School Promotion and Admission

Parent as a big brand ambassador

Parent is a symbol of love, affection and fondness. We are the life line of our parent. We care each other. We love each other with or without a condition. Each and every one feel in our life that parent ultimate goal lies in kid’s welfare. Parent is most outstanding motivator, and catalyst to promote school. Pupils’ rational and holistic progresses give a sense of relief to existing parents. Prospective parents always wish to hear good words from existing parents in terms of school holistic performance as evidence.

Student, teacher and parent create a triangle of learning atmosphere. Parent is an active partner in school education systems. His observation and timely feedback help school to grow as a center of excellence in an educational field. A well versed school management develops a good rapport with parents. School management develops a two ways communication channels to have an intense discussion with latest development occurred in the school and also share future planning with the well versed guardians.

Parents’ active involvement helps school to evolve as a renowned study center. School system gives proper respect to school parents.  School management ensures parents’ proper involvement in the school’s growth and prosperity. Higher management develops considerable and rational partnership with parents.


School faces two great challenges (1) To retain existing students (2) To ensure good number of new enrollments/admission in the school. People mind set has changed. People inquire and investigate so much before making a final decision for selecting a new school for their ward. People are looking beyond the personal limitations. Parent is ready to spend money but they are looking for quality education.


Existing  parents are the greatest asset of a school. Their satisfaction with the school solves two tier purposes. Firstly, they will keep their child in the same school and secondly they are prime resource to reach target community for new admissions.

Parent an image builder of school: – Parent is brand ambassador of school. We wish to establish our school as a distinctive brand at local, state and on national platform.  School management uses different tools and techniques to advertise school. Our task is to share our vision and mission with maximum number of people in the society. We live in a society. We develop communication channel with people from different walks of life. Existing parents solve this bigger issue in an easy manner. School parents observe latest development and progress in different field and they discuss same information with their colleagues, peers, family member and other society members on different occasions.

Parent a decision maker in taking child’s admission in a school:-Parent is prime decision maker at home for taking decision. Parent considers a number of facts before selecting a good school for his/her child. Parent wishes to send the child in a good cultured school. If a school system is able to fulfill all parameters of a parent and is able to convince the parent that his/her child will be at right place for getting quality education, then only parent takes decision to enroll the child in the school.

Parent motivates other parent to take admission:-Parent is the best resource for a school. Parent positive feelings and positive words have great impact on other person’s mind. A person who is looking for good school in his vicinity (a) visit school websites for basic information (b) talk to local known parent for getting feedback of school and (c) visit school for confirming and assuring himself/herself that s/he reached at right school. Parent positive feedback is much convincing factor for a prospective parent than any other means of advertisements. It is an effective assurance from a person who is utilizing the service and has great satisfaction for the present school system.

 Parent a good catalyst:– School management uses different tools and techniques for establishing an educational institution as a center of excellence. Existing parent is permanent family member of school. They are associated with us for a long time. There is strong bond and deep relationship with the school.  School and parent have same objective. Both of them think about the welfare of child. Parent is good catalyst for promotion of school and fetching good admission number in the school. They motivate other prospective parents to visit the school and have real life experience of school system.

Word of mouth through our parents!

“Kindness is the one commodity of which you should spend more than you earn.” T.N. Tiemeyer

How to Identify Parent Ambassadors

School leader creates a deep bonding with parents. School leader identifies intelligent, intellectual and well versed parents. We identify positive parent as a resource person during one to one interaction. School leader prepare a list of positive parent

We can do it:-

@ During Parent Teacher Meeting/Conference  

@ Parent-Principal Meeting at school office

@ Through discussion and meeting with class teacher and teachers

@ Parent Relation Executive, or with the other resource

@ Through one parent to other

School leader develops good rapport with parent. S/he follows parents by calling now and then, sending SMS , email, cards. We can send best wishes on different special occasions. Parent feels happy and develops an emotional bonding with school.

More Parent Ambassadors-More Admission at Schools

Parent compares each and every bits of learning to nearby people. They may be relative, neighbors and a known person. They always keep themselves busy in sharing their wards scholastic, co scholastic performance,   infrastructural development, and extended facilities of school. Comparing leads to internal satisfaction or internal dissatisfaction. Positivity, internal satisfaction of existing parents is most powerful weapon to launch admission campaign for the best outcomes.

Existing parents are the greatest asset of a school. Their satisfaction with the school solves two tier purposes. Firstly, they will keep their child in the same school and secondly they are prime resource to reach target community for new admissions. So,

  1. Well aware about the taste and temperament of existing families
  2. Keep regular touch with existing parents
  3. Organize face to face meeting with the yes/no parent
  4. Try to understand parents next level demand/wish
  5. Organize small get together with parents on a coffee table
  6. Personal phone call to all existing guardians to communicate extended features of school and beneficial factors to re-enroll
  7. Work out the areas of dissatisfaction of existing parents and improvement must be conveyed individually related to individual parent(improvement in handwriting, behavior–)

Existing parents’ positive concerns towards the growth of school and students must be taken care at personal level, no matter, what is the nature of concerns. We should not hesitate to give proper respect to their prime concerns because his/her son/daughter’s future is at our hands. There is always negative and positive possibility to turn a student into a fine human being or to derail from the right track.

More satisfied parent- more convinced parent-more admission in the school-more sound economy of school-

Parent is our prime stakeholder. Parents will be our brand ambassador only when we nurture their kids properly on our school premises. Our rational efforts to develop their child as an integrated personality will win the heart of a parent. School management spends a lot of money on advertising school but enriching parents’ experience with school solves various schools’ at a glance. Experienced, empowered and satisfied parents positive words about the school has concrete and solid effect on prospective parents who are searching a good school within the vicinity for his/her ward. Let be the first to become a game changer!

Rajeev Ranjan

Indian Educationist


Kotler, P. and K. Fox (1995). Strategic Marketing for Educational Institutions. Englewood Cliffs, NJ: Prentice Hall, Inc.

Davies, B. and Ellison, L. (1997). Strategic Marketing for Schools, London: Pitman Publishing.


Rick NewBerry’s Blog  http://www.enrollmentcatalyst.com




Gillian Allen Business Manager Churchill Community  College